Festive Sarees

Look your best this festive season with Madhurya Sarees

The peak time of festivals is knocking at the doors. Karwachauth, Diwali, Bhaidooj, so many festivals are in a row and you must be bothered about what to wear and when? Fortunatly! You hit the right page at the right time. Madhurya brings to you its exclusive variety of ethnic sarees for festive occasions. These sarees are especially designed for you keeping the major festivals in mind. In this blog we not only suggest you what and when to wear. But we also give the reason or logic why you should opt for traditional sarees, this festive season.

Origin of Sarees

Sarees are considered to be one amongst the ancient wears since the starting of mankind. Saree in Sanskrit means “strip of cloth”. The mention of Saree is even found in the Rig Veda. The traces of a garment similar to saree is found in the days of Indus Valley Civilization too. The ancient name of Saree is Nivi or Nivi Bandh. There were no stitched blouses in ancient days. Women used to cover their upper body with “Uttariya” or “kurpasaka” which was a tight breast band, as mentioned in the works of great poet Kalidasa ji.

Spiritual significance of wearing Sarees

Saree is considered to be the most auspicious wear amongst all traditional wear. Saree is considered sacred, this is the reason why the idols of Hindu deities are seen wearing this. It is considered that saree imbibes positive energy from the environment. Women are more energy sensitive than men. Saree provides protection to our body as well as chakras (energy centers). The spiritual significance of wearing Silk saree on pious and sacred occasions is, it attracts electromagnetic energy which activates our chakras positively. In modern times, Saree is draped from the waist to the shoulder. In a way saree covers three lower chakras (root chakra, sex chakra and naval chakra) and mid chakra (heart chakra) which are prone to negative energy. Saree provides protection to all our chakras. It covers Mooladhara (Root Chakra) to the Sahastrara (Crown Chakra) in one go. Means, there is no stitched part in the saree. The stitched part is considered to create energy blockage, spiritually. In India, women wear sarees and also cover their head with the Pallu as they allow positive energy to flow to their crown chakra. This is the reason why the priests, men and women wear unstitched clothes in Poojas.

In ancient times there were no petticoats. In those times, the length of the saree was nine yards. Women used to drape sarees in such an elegant way that body parts were unrevealing. Still in South India women wear nine yards sarees in temples and pious occasions. With time the length of saree got shortened (that is 5.5 meters) and petticoats came in trend, to tuck the saree. But the popularity of Saree did not fade with time.

Sarees for Karwachauth

Karwachauth is celebrated with zeal and enthusiasm in the Northern part of India. Karwachauth is the occasion where Solah Shringaar (sixteen embellishments) is given utmost priority. The upper garment and lower garment comes under these embellishments. In this festival married women wear new and bright traditional clothes, specially Sarees. Shades of Pink and Red are mostly picked by the women as they are considered most auspicious. The colours have their association with the traits of love and passion. These shades look good on all complexions. Banarasi or Kanchipuram, Uppada or Paithani are best suited for this occasion.


Diwali or Deepawali is the most celebrated festival in all parts of India. All members of the family wear new clothes, especially the traditional clothes. Diwali is the occasion where women wear heavy and elegant sarees and perform Pooja in the evening. Diwali is associated with the Goddess of wealth, Lakshmi. The Devi is seen wearing a Green saree, sitting on a pink Lotus. Green is the colour of growth and abundance. Whereas, the other significant deity of Deepawali is Lord Ganesh. The colour associated with Lord Ganesh is yellow who is the harbinger of happiness. Women wear shades of Green and Yellow mostly, to attract the energies of these deities to their home. There is a wide range of sarees available in our latest festive sarees. You can explore the saree of your choice from Madhurya festive sarees. You can also explore sarees from our celebrity styles.


Bhaidooj is the occasion where sisters pray for the wellbeing of their brothers and perform Teeka, which is a mark of divine protection on the forehead of their brothers. In return, brothers gift something to their sisters. Brother and Sisters wear new clothes on this occasion. To gift or to wear, you can choose, your favourite saree, from Madhurya Festive saree collection.

Multipurpose Sarees

If you are a lover of saree and prefer to flaunt your saree at your workplace often, you can choose from our latest festive sarees which include beautiful Jamdani and Chanderi sarees. Easy to wear and can be carried comfortably the whole day, Chanderi, Jamdani and Sico (Silk cotton sarees) Sarees have their own elegance, comfort and style. Heavy or light weight, bright or light shades, you can explore the sarees of your choice from our latest collection of festive wear sarees.


Madhurya took birth out of the vision of Smt. Bhanumathi Narsimhan ji, in the year 2007, to save dying weaves and art forms of India. Madhurya is not limited only to business. The proceeds of Madhurya goes to support Gift a Smile Project by The Art of Living Foundation. The project provides free education to the underprivileged children of India. By shopping with Madhurya you become a part in reviving and protecting the traditional weaves and arts of India. Along with it you contribute in fulfilling the dreams of a child. You can buy Festive sarees online with Madhurya where our stylists will help in picking the best piece for you. You can also choose Madhurya accessories as per your choice to enhance your festive look. Madhurya guarantees the authenticity of its product. it also assures to deliver your product safely and timely at the comfort of your doorsteps.

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