Kumkum: the auspicious step
Standing tall against fears, sometimes outwardly but mostly within, every woman finds in the colour red an expression of power. Her power. Whether it is Ma Durga fighting Mahishasura, or a bride taking the seven sacred steps around the holy fire, red is the colour that gives her strength to take that auspicious step forward.
With Kumkum, our newest collection of red sarees, especially crafted for the festive and wedding season, Madhurya bows down to the Shakti in every woman.